summer / 2015

The magazine of branded content

Gaining Traction

The way Jay Acunzo sees it, all content starts with one question: “Why does your company exist?”
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The Social Seller

Gerry Moran’s social media fluency adds clarity to boardroom discussions, but can it help 200,000 enterprise employees get up to speed?
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On Script

How a chief brand manager is trying to add relevance to a 100-year-old company
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The Speculator

Rebecca Lieb sees a rosy yet crowded future of content marketing through the lens of her exhaustive research
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Andrew Davis’ mission to rid the world of meaningless content begins by imploring agencies to re-think how they measure it.
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Channeling Content

Global Content Strategist Kevin Nichols says brands need to re-think their current strategies.
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