spring / 2015

The magazine of branded content

Simon Says: No B.S.

Welcome to the world of Ad Age’s Simon Dumenco, where using the term “Snackable” gets a punch in the face.
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Franchise Player

Three years after Youtility, Jay Baer sees companies facing challenges on a different front.
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Fowl Play

It's no surprise a shark lurks behind influencer marketing tool Little Bird.
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How inbound marketing helped HubSpot VP of Content Joe Chernov recalibrate his career
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Hardboiled Content Cop

Scott Donaton, the chief content officer at Digitas, wants the industry to elevate its game
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The Write Way

How Ardath Albee has transformed the B-to-B buyer persona into an art form
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